Unlock the Missing 60% of Leads Hiding in Your Website Traffic
Convert Your Website Traffic Into Valuable Leads - Without a Form Fill
👆 Watch This 3 Minute Video To Learn What We Do! 👆
Get More From Paid Search
Without Crucialytics
Ad Budget = $1,000
$5 per click = 200 clicks
(3%) Potential Leads = 6
Cost Per Lead = $166.67
Total Spend = $1,000
With Crucialytics
Ad Budget = $850
$5 per click = 165 clicks
(60%) Potential Leads = 99
Cost Per Lead = $10.10
Total Spend = $1,000
$0 More In Spend = 93 More Leads
Pricing
Growth
Website Leads
$497/month
Platform Access Fee includes 300 leads per month
+
$1.50/lead
For Each Additional Lead Over 1,000
Includes:
Name, email address, and mailing address
Up to 5 additional data points
Unlimited Active Contacts
Classify and Filter Leads
Export Leads
Month-to-Month
Hyper Growth
Custom Tailored for You
$???/Lead
Can Include:
Name, email address, and mailing address
Up to 40 data points
Unlimited Active Contacts
Classify and Filter Leads
Export Leads
Annual Discount (or Month-to-Month)
You Get ALL THIS With Crucialytics...
More Conversions From Day One!
Identify Actual Customers
On Your Website
Visitors don't have to fill out a form - we capture them when they visit your website
We identify the exact PERSON and their EMAIL address
Actionable data is sent directly to you (contact name, personal email, address, and more)
Results are fast -- 24 hours after the Crucialytics Pixel is added to your website
E-Commerce Data Enhancement
Increase Sales Opportunities - find potential customers to empower sales engagement
Targeted Marketing - enable effective, targeted advertising
Data Driven Decision Making - informs your business strategy with facts about your audience
Monetize Your Website Traffic
Multiply email list building - 10x the emails captured on your site
5x your prospects - find interested prospects for B2B and B2C
2x your ICP prospects - know which website visitors are your Ideal Customer Prospects
Industry Leading Features
Comprehensive Data
Our data updated daily and includes over 250 million Americans and their activity across 50 billion URLs
Audience Creation
Identification of visitors to your website enables precise targeting for B2B and B2C (D2C) campaigns
Identity Integration
Our unified and comprehensive customer profiles are built on online, offline, and public data
Upsells, Downsells, & Cross-sells
Build targeted campaigns based on a customer's past activity
Sophisticated Lead Segmentation
Filter and segment leads with over 40 data elements (intent, household, etc.)
FAQs
How does the Crucialytics Pixel work?
The Crucialytics Pixel collects an anonymous unique identifier from website visitors. This identifier is used in conjunction with an Identity Chart, a tool that helps to uncover additional information about a person. The type of data enhanced by the Identity Graph includes personal details, workplace, job title, and contact information, filling in gaps that the anonymous identifier alone cannot provide.
How can the data be used?
Data can be applied to a wide range of internal or external purposes, including various campaigns (email and direct mail), digital advertising, enriching existing customer data, and conducting internal analytics. This flexibility allows clients to effectively leverage the data in various aspects of their business operations and marketing strategies.
Does the Crucialytics pixel resolve traffic selectively?
It's up to you. The pixel can be set to fire only on certain pages or across your entire website.
How is the Crucialytics Pixel installed?
Once you are a customer, we will walk you (or your web developer) through how to add the custom code to your website. It is a simple process.
How does the service comply with laws and regulations (like CAN-SPAM)?
Utilizing data from Crucialytics is legally permissible as it qualifies as first party data (it originates from individuals who have directly engaged with your company -- for example, by visiting your website. Crucialytics facilitates the effective use of this data.
It is crucial to adhere to privacy protection laws and to responsibly manage your first party data. This includes incorporating a cookie consent banner and a transparent declaration in your website's privacy policy, indicating the collection of personal data for marketing objectives. It is important to offer an opt-out option for visitors who prefer to exclude themselves from your marketing database(s).
Additionally, you are able to email your website visitors when using Crucialytics, but you must comply with CAN-SPAM act regulations. Like CCPA, CAN-SPAM requires providing an opt-out mechanism for recipients. It is important to incorporate an unsubscribe link in your marketing emails and to keep a record of individuals who have opted-out.
What is an Identity Chart?
The Identity Chart compiles data from multiple sources about specific groups of individuals. This data is gathered from a mix of first and third party data sources, as well as through collaborations with data providers and co-operatives. It includes information about adults in the United States, including contact details and demographic characteristics, firmographic elements, and various digital identifiers. The identifiers include encrypted, hashed email addresses, device IDs, Mobile Advertising IDs (MAIDs), IP addresses, and similar data points, ensuring a detailed understanding of the user base while prioritizing anonymity.
What about third-party data sharing?
All data gathered and stored in Crucialytics remains confidential and is not shared with data co-op providers or any other third parties.
When you integrate additional data sources, the data remains securely within your account and is not disclosed to external entities. This ensures a high level of data privacy and security for users of Crucialytics.
What is the geographic scope of the Identity Chart?
The Crucialytics Pixel resolves traffic in the United States only at this time.